Communications Manager
Responsibilities include:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and lead their implementation from ideation to execution
- Work with our team to produce valuable and engaging content for our website and social media to attract and convert our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Assist in the development of annual communications budget items and allocate/invest funds wisely
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Assist in develop, communication, and launch of pricing strategy
- Create marketing presentations
- Liaise with media and advertising
- Collaborate with the sales department and customer support teams
- Monitor industry best practices
- Experience with relevant software applications (ie. Adobe, Word, Excel, PowerPoint)
- Other duties as may be required and deemed necessary
Requirements
- Post-secondary education in communications/marketing or a related field
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Numerical literacy, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
Key Competencies
- Above all else, exceptional initiative
- Excellent written and verbal communication skills
- Formal presentation skills
- Organization and planning
- Strategic thinking
- Technical marketing skills
- Problem analysis and problem-solving
- Decision-making
The above statement represents general details necessary to describe the principal functions of a Communications Manager, and shall not be considered a conclusive description of all work required in the position. These responsibilities will be reviewed periodically and may be subject to change in order to meet organizational, business, or operational requirements.
