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Communications Manager

Responsibilities include: 

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and lead their implementation from ideation to execution
  • Work with our team to produce valuable and engaging content for our website and social media to attract and convert our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Assist in the development of annual communications budget items and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Assist in develop, communication, and launch of pricing strategy
  • Create marketing presentations
  • Liaise with media and advertising
  • Collaborate with the sales department and customer support teams
  • Monitor industry best practices
  • Experience with relevant software applications (ie. Adobe, Word, Excel, PowerPoint)
  • Other duties as may be required and deemed necessary

Requirements

  • Post-secondary education in communications/marketing or a related field
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Numerical literacy, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Key Competencies

  • Above all else, exceptional initiative
  • Excellent written and verbal communication skills
  • Formal presentation skills
  • Organization and planning 
  • Strategic thinking
  • Technical marketing skills
  • Problem analysis and problem-solving
  • Decision-making

The above statement represents general details necessary to describe the principal functions of a Communications Manager, and shall not be considered a conclusive description of all work required in the position. These responsibilities will be reviewed periodically and may be subject to change in order to meet organizational, business, or operational requirements. 

  

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